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Mid last year, the International renowned luxury fashion brand Hermès collaborated with the online publication DesignBoom to launch a competition to design a signature Hermès Cravat. The prize consisted of a fistful of euros but more importantly the top three entrants would have their designs commissioned – becoming part of Cravat History.
Hermès has reinvented the tie every day for 60 years and were looking for a ‘an innovative and original pattern design’. They considered launching the contest as a way to broaden they’re ‘field of vision’, an opportunity to reinvent. They huge variety of submissions from the quirky to the conservative certainly delivered. 5,478 valid entries by 6133 designers from 97 different countries participated, I managed to scrape in amongst the shortlisted 200 with a ‘typographic tweed’ but my personal favourite didn’t get a look in {the horse-hair inspired one above}. It is worth visiting the site to see the variety of graphic responses.
New Zealander Nikolus Clifford came second with his clever design ‘Unpossible’ {top} — he happened to be in London recently to see his labour launched as part of the Hermès Fall-Winter 2010 collections. His design has been produced in a variety of colour-ways and will be available from their flagship store in NYC from September 2010, and department stores worldwide around the same time. Congratulations Nik.
The Design Community has mixed feelings about competitions, they are often lumped in with the destabilising practices of pitching and crowd-sourcing — under-selling us all. In many instances they have a point, but competition is healthy, and the DesignBoom competitions often give designers a chance to flex their creative muscle in foreign territory they’d otherwise never get to explore. DesignBoom has recently launched a competition with Tivoli, to celebrate it’s 10-year anniversary, the prize includes a billboard in Times Square — so get scribbling.
~Tana
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To see the results of the Hermès Cravat competition:
http://www.designboom.com/contest/winner.php?contest_pk=27
To enter the Tivoli Competiton:
http://www.designboom.com/tivoliaudio.html
To see more of Nikolus Clifford’s work:
http://www.hardhatdesign.co.nz/





